There’s no place like Pinterest for the holidays. With over 200 million monthly active users, the platform’s numbers speak for themselves: 93% of Pinners use Pinterest to plan or make purchases, and advertisers see $2 in profit for every $1 spent on Pinterest. What’s more, Pinterest is 5 times more efficientat driving in-store sales than any other platform.
It’s no surprise, then, that Pinterest is ripe with opportunity for holiday advertisers. Here are some more impressive stats (holiday-themed, this time) that should perk up your ears: Read more…