With an advertising audience of more than 1.16 billion people, Instagram offers dramatic reach for brands. And the potential reach of Instagram marketing has grown substantially this year—increasing by 76 million people in just the last quarter. Fully 90% of Instagram users follow at least one business. And it’s not just consumer products that benefit. More than 36% of B2B decision-makers use Instagram when researching new products or services. Read more…
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