The 10 social media metrics you can’t afford to forget

The more data we collect about our marketing activities, the more doors can open to lead us to further success. Publishing articles, sending messages, and posting on social media are all activities that businesses can track and measure in one way or another to help them determine how close they are to hitting their goals. 
The lists of metrics accompanying each marketing activity aren’t short ones. For example, email marketers can focus on metrics like list churn, but they could also focus on the number of characters being used in a subject line in relation to their open rate. Event marketers could focus on metrics like total number of registrants, and they could also focus on reporting their actual event attendance.  Read more…