Text commerce is upfront permission to sell

Some ecommerce merchants obtain shoppers’ payment card information upfront and permission to send offers via text messages. It’s a way of developing customers while addressing marketing and fulfillment problems. Entrepreneur and business guru Gary Vaynerchuk was among the first to use text messaging to sell products.
Wine Text
Vaynerchuk’s Wine Text claims to be “the easiest way to buy high-quality wine at ridiculously low prices.” Read more…