Study reveals Millennials expect fast refunds, older consumers are thrifty but tolerant

There is no doubt that the bar has been raised high by ecommerce giants for shorter delivery times and free delivery, and consumers now expect this from retailers large and small. This year’s Alibaba Singles Day smashed all previous records, hitting $1 billion in sales in just 85 seconds. In its first hour, sales figures reached almost $10 billion, with total figures of $30 billion. New records were made on this year’s Cyber Monday, too, as online sales surpassed expectations and an unprecedented $7.9 billion was spent online, and  Black Friday generated over $6 billion in ecommerce sales – also a record. Read more…