Strategizing cross-channel shopping features

In the world of retail innovations, merchants are looking to reach shoppers by interacting with them through multiple touchpoints. They are turning to cross-channel strategies to improve the customer experience, and even working with other companies to help execute these visions. Old Navy and Lyft, for instance, linked up in the lead-up to the holidays: The ridesharing service provided free rides to customers visiting the retailer’s stores to pick up their click-and-collect orders. Read more…