Social shoppers prefer checking out on brand sites

media head | Social shoppers prefer checking out on brand sites
If you believed all the hype surrounding social commerce currently, you might think that social commerce will remove the need for an e-commerce platform completely. The reality though is e-commerce platforms aren’t going away. However, shopping has shifted to the edge. The edge is where consumers increasingly discover products away from the brand’s e-commerce store. Of these edge touch points, social is a very important channel for helping customers to discover your brand’s products — but much less important when it comes to actually buying them.
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