Social platforms are rerouting the path to purchase

social platforms are rerouting the path to purchase | Social platforms are rerouting the path to purchaseAs ecommerce capabilities evolve, social media platforms are turning into true retail destinations. Snapchat stickers and TikTok ads have cleared the way for direct purchasing opportunities on the apps; now, these platforms are reshaping retail with a drop, pin, or click. Pinterest’s Shopping List Pinterest is connecting the dots between inspiration and ownership. Their Shopping List feature, which rolled out in June 2021, saves shoppable pins and notifies users about price changes. The update bridges users’ traditional “pinning” with new purchasing opportunities, fusing scrolling and shopping as a part of their normal engagement on the app. Read more…

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