Snapchat bets on augmented reality to win at social commerce

Snapchat isn’t known for social commerce. But after years of incremental updates, it’s ramping up its augmented reality and shopability in a bid to stand out against tech rivals. Snapchat’s users have become conditioned to sharing lens-altered selfies. Soon its 229 million users will be able to snap and shop lenses on both head and foot.
Lens-enhanced “shoefies” will allow users to digitally “try on” shoes and shop them, much the same way they try on makeup and sunglasses. Using augmented reality, the new tool takes the social media site one step closer to enabling users to digitally try on a full wardrobe, and in turn, attract the fashion industry’s advertising spend. Read more…