An eMarketer report found that smart speaker adoption is not nearly as high as once expected. The report predicts that 21.6 million people will have made a purchase using a smart speaker by the end of 2020, a projection that was lower than the firm’s second quarter 2019 estimate of 23.6 million consumers.
Though consumers’ smart speaker adoption was lower than anticipated, the report also projects that 10.8% of all American digital consumers will buy goods this year via a smart speaker. By 2021, the report estimates that 23.5 million consumers will make purchases via smart speakers. Read more…
