Smart speaker shopping falls short of projections

An eMarketer report found that smart speaker adoption is not nearly as high as once expected. The report predicts that 21.6 million people will have made a purchase using a smart speaker by the end of 2020, a projection that was lower than the firm’s second quarter 2019 estimate of 23.6 million consumers.
Though consumers’ smart speaker adoption was lower than anticipated, the report also projects that 10.8% of all American digital consumers will buy goods this year via a smart speaker. By 2021, the report estimates that 23.5 million consumers will make purchases via smart speakers.  Read more…