ShopShops is making its U.S. debut, just in time for the holiday shopping season

The New York-based livestream shopping platform is expanding its reach to the U.S. market, starting with a holiday livestream campaign, “She’s Live on ShopShops,” featuring an array of female-founded brands.
ShopShops founder and chief executive officer Liyia Wu will host an Instagram Live session on Wednesday through the ShopShops account, along with designer Rebecca Minkoff, to unveil the market’s U.S. launch. But the first livestream event will take place Saturday with Minkoff showing off some of her latest goods. Read more…