Shopping from any content becomes the new normal in 2021

For over a decade, media outlets and retailers have leveraged shoppable content to maximise profitability and relevance in an increasingly digital world. 
Now, as brands and marketing channels proliferate and race to keep up with the ever-growing consumer expectation for personalised digital experiences, the role of shoppable content is larger than ever – as are its possibilities. 
Whether you’re new to the game or looking to evolve your current strategy, here’s everything you need to know about shoppable content as we head into 2021.  Read more…