Shoppers won’t wait for site-load

It has been a long-held belief that people will click away from sites with long load times. New data underlines this, especially for online shoppers. Researchers found that 90% of shoppers have left an ecommerce site because it loaded slowly and more than half (57%) have not only left, but bought from a competitor because of site loading issues. “Every year RSR’s report on eCommerce site performance evaluates retailers based on their website speed and shopping experience. But we never actually asked shoppers what they think about it,” said Steve Rowen, Managing Partner, Retail Systems Research (RSR). This year we surveyed over 1,000 shoppers on the topic and found that 90% of consumers will abandon a shopping session just because it is slow. And when they get frustrated by a slow site, shoppers’ actions are damaging to a retailer in every possible way: they leave, they buy from a competitor, and they likely won’t be coming back to the site.“ Read more…