Shoppers want friction-free, one click payment on all channels

Sky-high expectations of online payment processes sees as many as 88% of UK shoppers abandon their purchase if they encounter any sort of payment friction, with as many 58% expecting payments to be made in just one click.
A survey of 2,000 UK consumers by payment provider Tink finds that new payment innovations are being embraced — with 76% of consumers pleased with having more choices in how to pay. At the same time, tolerance for poor user experience is low, as nearly nine in ten (88%) claim they would abandon a purchase if faced with friction when paying. This suggests financial services providers may be missing the mark when it comes to delivering frictionless, yet secure payment options.

 

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