Shoppers respond to holiday sales events

Online purchases have dramatically increased during key periods of the 2019 holiday season. According to a study from website analytics solution Oribi, shoppers purchased 340% more on Black Friday, Nov. 29 and 510% more on Cyber Monday, Dec. 2 when compared to an average retail day. The number of purchases made in the week leading up to Black Friday (Nov. 23-28) doubled when compared to an average shopping week. In addition, purchases made between Black Friday and Cyber Monday also doubled. Read more…