Sharper deliveries scheduled for B2B email campaigns

While B2B firms are likely to ramp up their email marketing amid the coronavirus, they need to be careful not to overdo it. As COVID-19 started to spread throughout the United States, Toast Inc., a software company that creates point-of-sale solutions for the restaurant industry, distributed a bold email to its customers. In it, the company — which made the Forbes Fintech 50 last year — said it was giving all of its customers a one-month credit on software fees as well as free access to digital tools that would help them move to take-out and delivery business models. It was an email that checked all the boxes of what could be viewed as an effective email marketing message for the COVID-19 B2B world. Read more…