While B2B firms are likely to ramp up their email marketing amid the coronavirus, they need to be careful not to overdo it. As COVID-19 started to spread throughout the United States, Toast Inc., a software company that creates point-of-sale solutions for the restaurant industry, distributed a bold email to its customers. In it, the company — which made the Forbes Fintech 50 last year — said it was giving all of its customers a one-month credit on software fees as well as free access to digital tools that would help them move to take-out and delivery business models. It was an email that checked all the boxes of what could be viewed as an effective email marketing message for the COVID-19 B2B world. Read more…
