Sephora’s social media store

Sephora created a new digital storefront on Instagram where users can purchase items straight from its stories and posts. Using Instagram Checkout, shoppers can peruse and purchase more than 80 Sephora brands. With 20 million Instagram followers, Sephora’s new shop could appeal to a large audience, particularly as digital shopping takes precedence over in-store sprees during the Coronavirus pandemic. Many of the brands available include cult favorites such as Drunk Elephant, Milk Makeup, and Summer Fridays.  Read more…