Returns management – from necessary evil to strategic advantage by BuyBay

Returns are often an unpopular topic that retailers are not keen to deal with. However, as eCommerce platforms become more established, this necessary evil is becoming one of the most effective ways to increase profits, foster sustainable customer relationships and differentiate from the competition. We have summarized three important starting points that can enable this.
It’s not just online-only retail that has seen explosive growth in recent years. It has become almost obligatory for brick-and-mortar retailers as well to offer customers the option of ordering online and having the goods delivered. The pandemic year 2020 has reinforced this trend. eCommerce platforms have reached a certain standard in line with their advanced market maturity. Previously criteria such as delivery times, payment options and user interface were factors that significantly differentiated online stores from the competition. Nowadays, these factors are almost completely standardized, at least for the larger platforms and commonly used shop systems. Read more on BuyBay.com…