Retargeting fuels 35% of app marketing conversions

retargeting fuels 35 of app marketing conversions | Retargeting fuels 35% of app marketing conversionsAs app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargeting campaigns, while in the U.S. the data shows that marketers are adding more retargeting to their mix with an 18% rise, as overall adoption grew 12% this year. Read more…

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