Retailers with ‘Buy online, pick up in store’ fulfillment option won Cyber Week 2019

Online sales during Cyber Week —the five-day period starting Thanksgiving and ending after Cyber Monday— grew again this year, setting new records and demonstrating the power of flexible fulfillment options, time-sensitive discounts, and the indisputable role mobile plays in e-commerce.  Retailers that offered consumers the choice to buy online, pick up in-store (BOPIS) were the stars of the show. According to Adobe’s real-time “2019 Holiday Online Shopping Trends” report, BOPIS usage for the five-day period grew 47.8% year over year (YoY). And consumers were 20% more likely to convert with retailers that offered BOPIS vs. those that didn’t. This was especially true on Black Friday, when conversion rates at BOPIS retailers outperformed non-BOPIS retailers by 64%, and Cyber Monday, when conversion rates at BOPIS retailers outperformed non-BOPIS retailers by 45%.   Read more…