Retailers with ‘Buy online, pick up in store’ fulfillment option won Cyber Week 2019

Retailers with ‘Buy online, pick up in store’ fulfillment option won Cyber Week 2019

Online sales during Cyber Week —the five-day period starting Thanksgiving and ending after Cyber Monday— grew again this year, setting new records and demonstrating the power of flexible fulfillment options, time-sensitive discounts, and the indisputable role mobile plays in e-commerce.  Retailers that offered consumers the choice to buy online, pick up in-store (BOPIS) were the stars of the show. According to Adobe’s real-time “2019 Holiday Online Shopping Trends” report, BOPIS usage for the five-day period grew 47.8% year over year (YoY). And consumers were 20% more likely to convert with retailers that offered BOPIS vs. those that didn’t. This was especially true on Black Friday, when conversion rates at BOPIS retailers outperformed non-BOPIS retailers by 64%, and Cyber Monday, when conversion rates at BOPIS retailers outperformed non-BOPIS retailers by 45%.   Read more…