Retailers, tech companies team up to improve AR/VR shopping

Retailers and tech companies formed a group to create a common set of standards for 3D imagery used for augmented reality and virtual reality (AR/VR) shopping, per an announcement shared with Mobile Marketer. Retailers including Target, Ikea, Lowe’s, Houzz, Wayfair and Williams-Sonoma set aside their rivalries to work together on improving AR/VR experiences for customers. “We believe 3D will be ubiquitous in the coming years and that it is imperative to standardize 3D content so it can be exchanged effectively and experienced consistently,” Shrenik Sadalgi, Wayfair’s director of next-gen experiences and chair of the newly formed 3D Commerce Exploratory Group, said in the statement. The Khronos Group, an open consortium of companies creating advanced 3D standards, formed the exploratory group to bring the retailing, manufacturing and tech industries together for clearer communication and better tech development. Read more…