Retailers are rethinking their Google Search strategies

Data from Jumpshot says that more than 50% of Google searches in June didn’t result in a click. The results show that organic search clicks are going down even as paid Google search clicks are going up, as are searches to result in no clicks whatsoever. For brands, businesses and marketers who rely on organic Google search results to drive commerce, this means recalibrating how they think of Google in their plans. Read more…