Retailers and brands need to up their email game

Nearly half (45%) of consumers feel the email communication they receive from brands feels like spam, while 25% have even given a false email address to a retailer as a result to avoid being bombarded by sales messages. So says research from behavioural marketing tech company BounceX, which goes on to show that nearly a quarter of consumers (24%) will unsubscribe from a retailer’s email list if the content is boring, unoriginal or repetitive, with 44% regretting giving their email address to a brand altogether due to the lack of relevance. Read more…