Retail social media trends: Reshaping the beauty industry

Retail social media trends: Reshaping the beauty industry

When it comes to the retail industry, cosmetics and beauty are some of the most competitive spaces for brands. Standing out among a sea of competitors (and new, viral brands) is critical. Gone are the days when traditional marketing ad campaigns were the only thing driving customers to the beauty counter. Today, as with so many other facets of the retail industry, social media is a driving force when it comes to marketing and engaging consumers in the beauty/cosmetics space. As many established brands face growing competition from buzzworthy “Instagram” brands, embracing new technology and social media to reach new customers is a tactic that can’t be overlooked. In this blog post, we take a deep dive into beauty brands successfully leveraging social media to engage consumers to help you get a head start on where to begin. Let’s explore some beauty retail social media trends. Read more…