Retail marketers invest in livestreams to establish shopping’s ‘next normal’

The ready availability of the tech to produce live shows and accept online orders gives brands a way to lift sales while fostering direct relationships with customers. Millions of Americans watch live videos or shop on their smartphones every day, and more frequently over the past year, they’re doing both simultaneously as marketers experiment with shoppable livestreams. The ready availability of the technology to produce a live show and accept online orders gives marketers a way to set up their own interactive shopping channel for little cost. Read more…