Retail is broken. Angela Ahrendts has a plan

retail is broken angela ahrendts has a plan | Retail is broken. Angela Ahrendts has a planRetail is broken. Apple’s Angela Ahrendts has a plan
After turning round the fortunes of Burberry, Angela Ahrendts is five years into reimagining Apple’s bricks-and-mortar presence. Vogue Business meets the tech behemoth’s senior vice president of retail on the steps of its soon-to-be-unveiled Washington, DC, flagship
Despite the recent profits warning, Apple is bolstering its investment in experiential retail, with expansive flagships, and classes and workshops in every store. “When you are serving digital natives, the thing they long for more than anything is human connection.” Read more…

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