Resiliency in the beauty industry post-COVID and beyond

Resiliency in the beauty industry post-COVID and beyond

It’s been four months since The World Health Organization officially declared COVID-19 a pandemic. What followed was a worldwide quarantine, bringing the economy to a near standstill and shutting down all non-essential businesses in an effort to slow the spread. No longer having the luxury of a quick run to the store, people now focused their attention online for their shopping experiences. Beauty retailers weren’t seen as essentials to be kept open, but the truth of the matter is, they’re the most essential of the non-necessities. Tapping into our human need for esteem, beauty is more than just presenting a pretty face; it is inextricably tied to our psychological needs. Read more…