Reinventing the in-store experience: the reshaping of retail

Reinventing the in-store experience: the reshaping of retail

The world is reopening. After more than a year of people trying to avoid crowds and maintain social distancing, retailers are betting that shoppers will shift to in-person experiences to make up for lost time and regain a sense of normalcy. But that normalcy won’t be what customers have always experienced. It’s changed. And for the better.
We’re already starting to see hints of the coming shift as major retailers like Dick’s Sporting Goods, Nike, REI, and others are incorporating unique experiences into their physical stores. With larger, more interactive engagements, retailers will inevitably need technology solutions to meet the new expectations consumers have after living in the “phygital” world for the last 16+ months. Read more…