Quickly pivoting your loyalty programs and promotions in a pandemic

Consumers’ preferences, attitudes, and behaviors are heavily influenced by social, economic, and political factors. Marketers must often deal with sudden shifts in these areas; however, the COVID-19 pandemic has significantly affected almost every aspect of our lives in unprecedented ways. While we hope this is short-lived, it’s critical that brands are sensitive to the rapidly changing environment, particularly with respect to their consumer engagement and loyalty initiatives. Consumers already have high expectations from brands and their interactions with them. Now, more than ever, it’s imperative to assess your current marketing initiatives and quickly pivot in the appropriate ways to ensure that consumers are supported, acknowledged, and rewarded in tangible ways that matter to them right now. Read more…