Quickly capture users’ attention with multiple images, videos, or a combination of both

quickly capture users attention with multiple images videos or a combination of both | Quickly capture users’ attention with multiple images, videos, or a combination of bothIn 2012, Google introduced a new expandable ad format. Internal testing found these ads received 6-8x more engagement than previous expandable ads — so in September 2014, the interactive ad format was revamped to run on mobile and desktop. Just a few months later, the ad unit became available to all Google advertisers.
Over the last five years, these rich media ads — known as Lightbox ads — have developed into the perfect solution for any advertiser executing a branding campaign or seeking customer engagement. Read more…

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