QR codes became a dominant marketing and commerce tool during 2020

QR codes became a dominant marketing and commerce tool during 2020

The quick response (QR) code has become one of the biggest symbols of the pandemic. According to the latest Juniper Research report, some 5.3 billion QR code coupons will be redeemed by smartphones by 2022. This figure has been greatly boosted by the steep rise in QR code usage. And according to Statista, by the end of this year, an estimated 11 million households will scan a QR code. Cumulative growth of QR codes has ramped up in recent years, according to data by analytics platform Blue Bite. There was an overall 26% growth in the number of QR interactions from 2018 to 2019. 2020, however, marked a 35% increase in the number of interactions per object or sign. Read more…