Psychological pricing: 7 Research-backed strategies that convert

Psychological pricing: 7 Research-backed strategies that convert

Psychological pricing. Ask most retailers what it is, and they’ll usually say that it’s pricing a product at $49.99 rather than $50. But that’s only one manifestation of psychological pricing. Not limited to just one tactic, psychological pricing is an entire pricing strategy that seeks to leverage consumer psychology to set a product’s prices.
This pricing strategy can play a big part in your company’s revenue — even if you’re not consciously using it. Read more…