Psychological pricing: 7 Research-backed strategies that convert

psychological pricing 7 research backed strategies that convert | Psychological pricing: 7 Research-backed strategies that convert Psychological pricing. Ask most retailers what it is, and they’ll usually say that it’s pricing a product at $49.99 rather than $50. But that’s only one manifestation of psychological pricing. Not limited to just one tactic, psychological pricing is an entire pricing strategy that seeks to leverage consumer psychology to set a product’s prices.
This pricing strategy can play a big part in your company’s revenue — even if you’re not consciously using it. Read more…

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