Data is the new oil and analytics is the refinery — this timeworn phrase continues to hold water, but it’s next-gen analytics that are taking the driver’s seat in today’s retail and consumer goods industries. In the face of an uncertain future, rife with unprecedented demand spikes and fluctuating consumer sentiment, the ability to turn raw data into actionable insight is more than just a lifeline for brands and sellers — it’s the competitive advantage for triumphing during the next phase of recovery. Read more…
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