Price-sensitive gifters: 10 ideas for retailers – GiftNow

By understanding a price-sensitive gifter’s behavior, retailers will be in a better position to meet their needs. Gifting is a year-round business. For example, in the United States in 2019, about 10,267 babies were born each day and 2.3 million couples wed every year (or about 6,200 weddings per day!) That alone represents a lot of potential gifting opportunities.
Retailers should remember that price-sensitive gifters are shoppers all throughout the year. Here are a handful of questions retailers should also consider: Read more…