Potential performance pitfalls to avoid when embracing new sales channels

People love to support independent businesses with a strong sense of identity and ethics — and DTC brands tend to provide exactly that. As such, the retail industry has seen independent retailers like Reformation, Glossier and Everlane explode in popularity, providing specialist products and showcasing the sort of category growth that many traditional retailers could only dream of.
The next logical step for DTC businesses looking to expand would be to leverage a new sales channel to meet demand and grow the business. And where better to do that than a reseller? Imagine: your beloved products displayed on the likes of Amazon or Sephora, alongside some of the biggest names in the industry. Read more…