Pomelo fashion enhances shoppers’ experience, using Amazon Personalize

Pomelo Fashion, a global fashion e-commerce service based in Southeast Asia, had been displaying items on its website in much the same way since it was founded in 2013. The setup had grown stale, not to mention that the algorithm for displaying the items relied on old data streams with limited inputs and spotty accuracy. So as a fast-growing, innovative startup, Pomelo Fashion set out to create personalized customer experiences that would improve the discoverability of new items and increase revenue—and it needed a solution that would do so at scale. Read more…