Planning to beat the holiday rush on Twitter

Holiday hype begins well before the seasons change. It may be summer now, but the holidays will be here before you know it. People on Twitter start talking about the holiday season months in advance, and brands get mentioned often within these conversations, providing an opportunity to connect to the conversation, build relevance, and drive sales all season long.
Plus, one in three Twitter users plan to start their holiday shopping earlier this year than last, providing even more opportunities to connect.