Pinterest doubles down on social commerce

pinterest doubles down on social commerce | Pinterest doubles down on social commerce Pinterest is ramping up its e-commerce capabilities and influencer content with a big focus on beauty. Pinterest’s latest new social commerce update gives influencers the ability to add shopping links within its Instagram Stories-style Idea Pins post format. As of July 27, talent (which Pinterest calls creators) can disclose paid partnerships and add tags to featured products that are in the platform’s product catalog, which was expanded by a partnership with Shopify in April 2021. Clicking a tag brings a user to the product listing page on Pinterest, which offers a link to purchase on the original brand or retailer’s site.  Read more…

Share this content
Share this post



Thanks to our Partners

CBCOMMERCE NETWORK

FOLLOW US

NEWS FROM EXTERNAL SOURCES

CURRENCY TREND IN REAL TIME

EUROPE ECONOMIC CALENDAR

Browse the latest Retail and eCommerce News and Insights

CBCOMMERCE NETWORK

FOLLOW US

NEWS FROM EXTERNAL SOURCES

Latest Retail and eCommerce News / Insights

en English
X