Pinterest adds new ‘shop’ tabs and curated style guides

Pinterest announced new features to help consumers find and buy goods via search, Pinterest boards, Pinterest pins and curated style guides. Consumers can use a new ‘shop’ tab to look for in-stock items via Pinterest’s search function or through a similar tab on users’ boards, which will offer up products from or inspired by the pins on their board, per the company’s press release. The platform has also integrated visual search and shopping options on users’ pins and launched browsable style guides for home ideas.  Read more…