Personalization vs. intrusion: How a mix of artificial and human intelligence can create balance

Every industry will be dramatically disrupted by artificial intelligence (AI) applications in the very near future—if they haven’t already been. By 2020, businesses that use AI to uncover new insights will take $1.2 trillion each year from competitors that don’t, according to Forrester. For digital marketers, AI brings many advantages, including help in understanding data more quickly and acting more immediately to improve customer personalization. Read more…