“Personalization” voted 2019 marketing Word Of The Year

The Association of National Advertisers’s Marketing Word of the Year for 2019 hits particularly close to home for many marketers and the consumers they target. Since 2014, the ANA has surveyed its members to identify the marketing word of the year. This year the winner was “Personalization.” As in years past, the ANA staff identifies a list of finalists and then asks members to cast their vote to determine the winner. This year, voting was done online during the week of November 18, with 341 ANA members participating. Read more…