Personalization is powerful, but still not a priority for many marketers

40% of executives agree that personalization drives business results, yet 46% aren’t where they’d like to be on implementation, finds new research from Forbes. What are the challenges and what sets the leaders apart? Available in a handful of regions for now, Amazon new recommendation service enables marketers to incorporate product recommendations and tailored search results on websites, in apps, and within content management and email marketing systems. It’s called Amazon Personalize, a nod to the company’s signature move. Read more…