Are you collecting the right information? How are you using it? Are you getting actionable insights that you can use to improve your B2C marketing efforts? And are you doing this in an efficient and effective way, or are you spending all day staring at an Excel spreadsheet wishing you’d paid a bit more attention in math class? You can’t track…
Messaging is the most frequent digital activity that a person does, period. In 2018 alone, the four largest mobile messaging apps (WhatsApp, Facebook Messenger, WeChat, Viber) held 4.1 billion combined users, surpassing 3.4 billion users on the four largest social networks (Facebook, Twitter, Instagram, LinkedIn). We also have seen growth in categorical messaging platforms in the dating, gaming and productivity…
It has been a busy year in the world of mobile commerce, particularly with retail apps. Merchants from grocers to quick-service restaurants (QSRs) and gas stations rolled out new ways for consumers to transact from mobile ordering to scan-and-go checkout in 2018.
Below, PYMNTS rounds up the top trends of the year and sheds light on how retailers are tapping into…
More than 50 percent of Google’s global search results are served from its mobile-first index, according to an announcement from the search giant. The news is important for those who maintain separate mobile and desktop sites. It means that roughly half of the results your potential customers see when they search Google are mobile pages — regardless of whether the…
A couple of years ago at the Techonomy conference, Ray Kurzweil—inventor, futurist, and director of engineering for Google—said that by 2029 computers will consistently understand human language. In fact, this day might arrive even sooner. The recent announcement of Google Duplex points to the rapidly growing ability of machines to understand language. Duplex is easily the most natural-sounding, computer-generated, and…
Artificial intelligence is reinventing the retail industry as we know it. From personalized customer experiences across digital touch points to improved product management, this powerful area of computing is helping retailers up their relevance, efficiency, and, ultimately, their bottom line. “When we look across the retail industry, there is, surprisingly, quite a broad use of AI already,” said Vish Ganapathy,…
Fresh phones, home gadgets, and entertainment devices all fly off digital shelves from Black Friday through New Year’s. For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. Half the…