Heather Larabee, a former Whole Foods Market executive and current VP of Marketing at GoSpotCheck, explores the transformation of relationship in retail. 1. Where do you see the intersection of humanity and technology in the retail customer experience?
In retailers who balance tech-enabled and human experiences and invest in technology that frees up team members to express their humanity in person…
Google Shopping will soon be more than just a simple price comparison engine. Early 2019, Google will introduce its own marketplace in France. With the new Google Shopping platform, the tech company will compete directly with Amazon. LSA published the exclusive news, saying Google beta launched its Google Shopping Actions program a few days ago. “This will result in the…
Customers expect retailers and brands to adapt to their evolving shopping behaviour. Making a purchase is becoming simpler than ever, thanks to the fast growth and evolution of mobile technology. Customers can now browse, buy and pay with a few clicks, while improved and more secure payment methods such as Apple Pay, digital wallets and one-click ordering, mean that more…
How will the social media landscape change in 2019? Here are the key trends you need to consider for a successful marketing strategy. Social media marketing needs to be frequently adapted to the changing trends. The rapid pace that social media platforms evolve requires from marketers to be alert if they want to maintain successful tactics.
2018 had been a busy year…
As many influencers try to understand what brands look for in influencer partnerships, it’s just as important for brands to understand what influencers look for in brand partnerships. We’ve compiled responses to some of the most investigative questions from our interview series—How do influencers decide which brands to partner with? And what advice would they give to brands looking to work…
Marketers are now waking up to the harsh realities of giving their customer data away to resolve identity or leaving it trapped in a closed ecosystem. Saddled with fragmented customer views, incomplete measurement and no options to fully own customer relationships, many marketers are finding that building and maintaining long-lasting, loyal engagement is merely a pipe dream, turning their brand’s…
2018 is almost behind us and we are ready to step into the next year. This is the time of counting our winnings and losses and celebrating a year of hard work. But don’t drink that champagne so fast – your work is not done yet. You should not step into 2019 without a clear plan for your social media…