This is the year that everyone takes a critical look at the innovations they’ve pursued over the last decade to decide what’s worth taking forward into the decade of the ‘20s and what’s best left behind in the decade whose door will close 358 days from today. In 2018, it was estimated that roughly 45 percent of all digital purchases,…
Will even more fashion chains go bankrupt? Is Amazon really tackling the Benelux? Will Blokker survive 2019? Will Jumbo’s entry into Belgium be a walk in the park? Six retail experts look into their crystal ball.
“More retailers get started with voice assistants”
What was the most important retail event, trend or development in 2018 according to Gino Van Ossel, retail professor…
CES is not what it used to be. Attracting positive consumer attention, with consent-driven data, puts creative at the forefront with only a razor-thin margin for error. What was once a showcase for buyers to fill shelves has been completely turned on its head. The event, which took place in Las Vegas for the past week, is now much more than a…
First-party is now more valuable than ever, as online giants Amazon, Facebook and Google have demonstrated in recent years. As a result, marketers now say improving the quality of their data and their data collection practices is now a key priority for 2019. In a survey of 229 brand marketers by Digiday this November, 30 percent of respondents said improving their data…
The digital revolution has triggered tidal waves of innovation and change that show no sign of slowing down. It’s tempting to look back as we head into the holidays, but CMOs are even now peering at the horizon, trying to stay ahead of what comes next. Across a martech landscape that has grown exponentially in size in recent years, there are…
One of the biggest themes at this year’s National Retail Federation show (NRF) didn’t involve AI or robots. Instead, it was a new acronym buzzword: BOPIS, known as Buy-Online-Pickup-In-Store. And it’s a key part of what’s driving growth for retailers like Home Depot in the fast-fulfillment Amazon era. According to a new case study from Adobe Analytics, the volume of…
As the impact of innovations and disruptions of years’ past come into focus, leading players will battle for dominance in several key areas. The impact of mobile marketing innovations and disruptions of years’ past will continue to come into focus in 2019 as markets mature and leading players battle for dominance. That’s forecast to be particularly prevalent for mobile video…