As announced in our earlier newsletter ‘Netherlands finally implements PSD2’, the Dutch Senate approved the legislative proposal transposing the second Payment Services Directive (Directive 2015/2366 – PSD2) into Dutch law on 4 December 2018. At that time, it was expected that the effective date of this legislation would be 1 January 2019 (acknowledging that the draft decree implementation PSD2 (dealing…
Savvy and subtle innovation — not robots, drones and flashy screens — are what’s needed most. Tens of thousands of retail and tech professionals descended on New York this week for the National Retail Federation’s Big Show, an annual industry confab where exhibitors show off new innovations and the crowd collectively scoffs at the idea of any kind of looming retail apocalypse. The great sport…
Customer care through Facebook, Twitter and other channels has changed the way consumers interact with brands through every step of the customer journey. It was recently found that 93 percent of brand tweets are 1:1 interactions with customers, which means only 7 percent of brand tweets are traditional marketing content. Meeting customers where they are for 1:1 conversations is only…
Data’s very concept is changing. It has become a commodity: its ownership can be transferred, it can be marketed, reused, aggregated, transformed, bought and sold. The real potential comes from public sector information (PSI) or Open Public Data. Public sector bodies produce and possess huge quantities of data with huge value for individuals, businesses and society as a whole, by…
Two in five consumers (41%) say they are more comfortable and confident that brands are handling their data correctly thanks to the introduction of the General Data Protection Regulation (GDPR) in May 2018. Furthermore, fewer people find themselves often questioning how a brand got their data in the first place than a year ago, according to the ‘ Consumer email…
Research shows that monetary rewards are not the only driver for customer loyalty programs and that increasing experiential rewards provides greater long-term benefits. Loyalty programs are supposed to unlock great value for companies by driving higher sales and boosting brand affinity. So why aren’t they doing this? Although more and more companies now have loyalty programs (they’re growing at 9% a…
On February 13, the European Parliament, the Council of the European Union and the European Commission reached a political deal on the first-ever rules aimed at creating a fair, transparent and predictable business environment for businesses and traders when using online platforms. Traders selling online via marketplaces, hotels using booking platforms, or app developers are amongst those who will benefit…