Manufacturers are developing two packaging designs for the same product: those destined for the retail shelf, and those sent directly to consumers. Tide created a stir when it introduced e-commerce packaging for laundry detergent, shifting to a cardboard case holding a bladder of liquid detergent. Comparisons to boxed wine ensued, with its meta depictions of the original Tide bottle printed onto…
Today e-commerce websites and in general online merchants are facing a big challenge on a daily basis: the reduction of frauds and chargebacks. Login and password details get often hacked, credit cards are sometimes cloned, as a result fraudulent transactions as a serious threat, both to the security of the customers, and to the reliability of the merchant, who has to…
Data storytelling bridges two worlds: the creative and the formulaic; emotive communication and hard data. While nothing new, storytelling is fast becoming the most effective way to reach today’s consumers. More and more brands are looking to deep consumer insight to shape meaningful stories that resonate with their audience. Here’s why.
What is Data Storytelling?
Data storytelling is about making connections, using…
In addition to the big digital money makers like Amazon, Shopify, eBay and Alibaba, social media platforms have become one of the most effective vehicles for brands to drive e-commerce sales. The thing that kick-started it all? Creators.
The rise of influencer marketing has been sparked not only by the trust that consumers place in their favorite social superstars; findings that show…
Giant travel search engines such as TripAdvisor, Expedia, Kayak, and Google Flights have all but replaced travel agents as most consumers’ travel advisors. Soon, independent curating engines like these could trigger the next wave of disruption in retail. The first stage of the digital shopping revolution saved consumers time and money by letting them buy things they already wanted without…
In the world of retail innovations, merchants are looking to reach shoppers by interacting with them through multiple touchpoints. They are turning to cross-channel strategies to improve the customer experience, and even working with other companies to help execute these visions. Old Navy and Lyft, for instance, linked up in the lead-up to the holidays: The ridesharing service provided free…
In honor of Data Privacy Day (Data Protection Day in Europe), the European Commission (“the Commission”) released a statement on the status of the EU’s General Data Protection Regulation (“GDPR”) which took effect on May 25, 2018. The joint statement by the Commission’s First Vice-President Timmermans, Vice-President Ansip, Commissioners Jourová and Gabriel stressed the importance of the GDPR in light…