If a website’s shopping cart doesn’t function properly and doesn’t follow best practices, an online experience can easily be spoiled. So to make sure that your site’s shopping cart is heading in the right direction, the following 17 tips are sure to improve the customer experience. #1 Show thumbnail images of the products placed in the shopping cart The objective…
If you’re looking for the usual landing page advice like ‘change your buttons from blue to orange’ or ‘reduce your form fields’, you’re in the wrong place.
In this BS-free article, you’ll learn the most effective techniques and processes that I’ve come across in 9 years of optimising landing pages. Many of the insights below have generated 700-800% increases in conversions for…
The chart above is probably the most famous theoretical illustration of how advertising works. But in the seven years since it was published there has been very little serious discussion of how it actually reflects the experience of everyday brands. You know, the ones that sell functional products using average creative; the ones that don’t end up in the IPA…
As more major retailers require customers to wear a mask in-store, a recent survey by First Insight found that the vast majority of women (80 percent) feel unsafe trying out beauty products, 68 percent feel unsafe trying on apparel in dressing rooms, and 61 percent feel unsafe trying on shoes. This represents an uptick compared to First Insight’s last study in…
The coronavirus pandemic has presented a serious business challenge for many industries. This has ranged from supply chain interruptions to an upheaval in consumer behavior. During recent months, brands have had a unique opportunity to evaluate the appropriate response to unforeseen external challenges.
Some companies have looked inward, examining their own internal digital competencies in lieu of changing real world customer…
Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based.
Research and experience show us that “blanket” advertising or marketing doesn’t work: You can’t sell everything to everyone. Without dividing your potential buyers into segmented groups, there is no sales growth. …
Personalization provides measurable benefits to organizations that do it well: increased engagement, higher conversions, improved customer loyalty. But there’s a more simple reason why companies are doubling down on personalization: customers have come to expect it.
According to Salesforce’s 2019 State of the Connected Consumer report, 64% of the survey’s 8,022 worldwide consumer and business buyer respondents expect a somewhat personalized…