Despite flourishing as one of the hottest industries in the digital marketing space, Influencer marketing is still a relative newcomer in terms of practices and strategy. As platforms, brands, creators, and even governing bodies attempt to define this new landscape, mistakes are bound to occur. After apparent teething issues which have yet to be fully solved, the FTC has been spending…
Marketing automation combines email with customer data to produce relevant segments, which typically improve response. Marketing automation can do more with email than send mass deployments and track opens and clicks. Marketing automation can integrate email with your customer management platform to create relevant campaigns. But the most important feature for ecommerce merchants is to sync a visitor’s on-site behavior,…
Cross-border ecommerce is booming. Among the challenges of successfully entering a new country or region is understanding the shopping habits of local consumers, and overcoming shipping and logistics obstacles. Most of the recommendations in “ 10 Low-Budget Ways to Sell Internationally,” a 2012 article, apply today, in 2019. However, cross-border ecommerce sales have greatly increased since 2012. The industry is…
During 2018, there was no shortage of media headlines about the shift in the retail landscape from “bricks” to “clicks.” During this period, another retail staple fell victim to our ever-changing shopping behaviour – the department store. But, is this the end of the department as we know it or is it just an industry that needs to evolve?
Kees Jacobs, Vice President, Global Consumer Products…
Despite the emergence of new cloud, AI, IoT and other advanced technologies, Santa continues to deliver presents the old-fashioned way — on a flying sled pulled by reindeer. Yet these technologies have transformed holiday shopping experiences. From online “Wish Lists”, to in-store review and price checking on mobile devices, to last-minute delivery or in-store pickup of online orders, today’s holiday…
By all accounts, the retail sector in most of the world is struggling. Rising competition from online shopping has hit bricks-and-mortar retailers hard. Environmental concerns have led customers to question traditional packaging and farming practices. And the growing preference of many consumers, particularly younger ones, to favour “experiences” over stuff has eaten into overall demand. We see the bad news…
It’s that time of year again. “Best of,” “top 10,” and “roundup” lists highlighting the previous year’s biggest and most memorable moments are making headlines everywhere… and the parcel delivery industry is no exception. It too has its fair share of these end-of-the-year lists, and for 2018, a frequently cited trend on said lists is the increasing emphasis consumers place…