The future of ecommerce is cross-border. As retailers and markets mature, the opportunity for domestic growth is becoming limited. On the one hand, successful retailers are reaching market saturation at home. On the other hand, consumers are becoming more comfortable buying from retailers based in foreign countries. The combination makes looking to other lands for new customers good business. …
Millennials and Generation Z are ushering in the rise of a new data-driven experience economy, and to the luxury sector that traditionally prides itself on offering top-notch goods and services, they must realize that today’s younger customers are looking beyond that. They want to be engaged on an emotional, sensorial, or even intellectual level. In short, they want an unforgettable…
More than ever, businesses must be willing to adapt to be successful in today’s constantly changing retail environment. Digital channels are growing in number and complexity, and, at the same time, consumer expectations are increasing. The days of mass messaging to all audiences are gone. Users are engaging across multiple platforms and devices, all the while expecting personalized brand experiences. …
Augmented Reality and Virtual Reality will rely on 5G to change the customer experience inside and outside retail stores. Augmented reality (AR) and virtual reality (VR) have the potential to shake up the customer experience by individualizing retailers’ offers and enabling customers to visualize products in different settings. By 2020, 100 million consumers will shop in AR online and in-store,…
Classic demographics like age and gender – despite being tried and tested for years – appear to be losing their popularity among marketers as the most common forms of segmentation. The wealth of customer data now available means brands are increasingly evolving their approach to reflect their consumers’ behaviour, attitudes and life stage.
Procter & Gamble (P&G), for example, has shifted…
As the evolution of retail and the way consumers purchase goods continues to change, meeting the challenge to effectively serve both consumers and retailers is a strategic challenge for both shippers and carriers. Understanding the ever-changing ecommerce landscape that includes new shopping preferences, fast delivery options, and fluctuating fulfillment infrastructure is critical. Crafting an integrated supply chain strategy that helps…
As an increasingly omnichannel industry, retail has undergone a significant shift to connect the digital and physical worlds seamlessly. The efficiency and immediacy of online shopping has cultivated a desire among consumers for the same experience in-store, with the added value of human interaction. This combination of digitisation and growing customer expectation has reshaped the shopping experience, and transformed the role…